Open Textbook Collections
-
BC Open TextbooksThe B.C. Open Textbook Project provides textbooks including: eMarketing: The Essential Guide to Online Marketing and Principles of Marketing.
-
Lumen LearningLumen Learning provides a Marketing text that covers various chapters such as Consumer Marketing and Social Responsibility and Ethics in Marketing.
-
MERLOTMERLOT is a curated collection of free and open online teaching, learning, and faculty development services contributed and used by an international education community.
-
OER CommonsOER Commons provides a curated collection of textbooks and resources for Marketing studies.
-
Open StaxOpen Stax provides textbooks, such as “Effective Article Marketing For Promotion and Profit” and “Marketing Plan.”
-
Open Textbook LibraryOpen Textbook Library provides a list of textbooks, such as “Media Innovation and Entrepreneurship”, “Legal Aspects of Marketing and Sales”, and “Launch! Advertising and Promotion in Real Time.”
Courses and Videos
-
CourseraEvery course on Coursera is taught by top instructors from the world’s best universities and educational institutions. Courses include recorded video lectures, auto-graded and peer-reviewed assignments, and community discussion forums.
-
Future Learn – MarketingFuture Learn Provides two to six week courses such as “Digital Skills: Digital Marketing” and “Marketing Analytics.”
-
Open Learn – Money & BusinessTake a course that provides you with a short introduction to innovation and entrepreneurship, clarifying some key themes and terminology and helping you to examine your own views about these important subjects or gain an insight into facilitating meetings and discussions in the workplace.
-
TED ED: Lessons Worth SharingCreate and share lessons around any TED-Ed original, TED Talk or YouTube Video.
-
University VideosThis Digital Library portal contains the metadata of the YouTube Channels of the world’s Top Universities.
-
YouTube – MarketingA collection of educational videos posted on YouTube.
Additional Resources
-
American Business AssociationThe American Business Association (ABA) is a non-profit organization serving the goals and needs of small businesses, the self-employed, independent contractors, and entrepreneurs from across the nation.
-
American Marketing AssociationAMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™.
-
Internet Archive: Digital LibraryInternet Archive is a non-profit library of millions of free books, movies, software, music, websites, and more.
-
Meta PressMeta Press provides resources and step-by-step guides to increase website traffic and how to make a website.